This picture is very proportional by the use of similar shapes in the same positions. The alignment is also very good, with the use of similar shapes.
This picture seems to have good balance with the main text, but to me, it looks to busy because of the addition of the scribble behind the main text. Also, there seems to be too much space at the top of the page, which could be used by positioning the text in different areas.
I completely agree. This ad is very hard to read and is too cluttered. I do like the colors though
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